Case Study #1

Placeholder Text is done in one place

We have individual expert team members of Product Research & Sourcing Experts, Content writers, Graphic Designers, SEO, and PPC managers all under one roof. No need to hire across multiple agencies or freelancers to pay them a large amount separately when you can all get it done in one place.
Savings in Marketing
$ 0 k
Savings in Marketing
$ 0 k
Savings in Marketing
$ 0 k
Savings in Marketing
$ 0 k

How we did it

Discover How We Solve the Problem

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1

The Challenge

In November 2023, we took on a project for a client in the highly competitive TV category, managing an extensive catalog of over 100 SKUs. The listings lacked essential quality elements, such as compelling images and optimized bullet points, leading to subpar performance. The account’s ACOS had climbed to 15%, above the previous 12% average, signaling an urgent need for improvement to regain profitability and efficiency.

2

The Solution

To drive quick results as per the client’s request, we initiated an intense, expedited overhaul. Our team revamped the bullet points for each listing, focusing on product benefits and unique selling points. New, high-quality listing images were created, highlighting key product features to improve customer engagement. Working overtime, we updated over 50 listings within the first month, with the remaining catalog completed over two months. Simultaneously, we optimized ad campaigns, ensuring PPC spend aligned with the updated content to maximize visibility and reduce costs.

3

The Results

Our efforts brought a marked turnaround for the account. Within two months, ACOS dropped from 15% to an impressive 9%, reflecting a 36% decrease in ad spend. Year-on-year organic rankings and sales improved by 50%, significantly boosting the account’s overall performance and revenue. This optimization marked a pivotal success, setting the account on a sustainable, profitable path forward.